Getting Sticky With It

Every business needs sticky customers.

People who take decisive action. People who pop by and say:

“We like what you’re offering, and we’ll take three please - and can we tell our mates about you, too?”

But how do we get them?

ONE, WITH GOOD IDEAS:

IDEAS EVERYWHERE is a series of workshops I’ve prepared, to help leaders and their teams get over their creative jams in order to generate exciting
new ideas for their business. Book a free 15-min chat below to discuss!

TWO, WITH WORD POWER:

Sometimes it means stating the bleeding obvious on your website:

“We used to be accountants, then we sacked it in to start a street food van. After six months of selling out of triple cheese baps, we opened our first site.”

Sometimes it means talking to your customers a bit differently sometimes:

A note from our family and crew:
A high five to all of you who queue.
Without you in our tale,
Our business would fail,
So we’d like to say thanks to YOU!

Sometimes it means asking someone else to say all of this for you, so you can get on with running your business…

Perhaps it’s time for me to help YOU with some of the following:

PROOFREADING AND EDITING
BRAND STORYTELLING AND COPYWRITING
CONTENT PLANNING
PRODUCTS WITH CHARACTER*

*I’ve developed some awesome formats to help you build fictional characters and stories around any kind of product or service.
These add something original to what’s on the market. If this piques your interest, please holler and I’ll send you some examples!

How I work:

I’m focused, excitable and curious - to me, the aim of overseeing content is to ensure that it ends up being as clear and as enticing as possible for whoever the audience is, not to attack it!

I’ve interviewed thousands of leaders, feeders and makers - I’m experienced in asking questions and getting to the nub of something

Let’s find out what story you want to tell.

Who I’ve worked with:

An exciting mix of consumer journalism with in-house food industry knowledge:

11 years of journalistic experience - Evening Standard food editor & years of writing for international media.
Editorial & advertorial trends consultancy for consumer brands e.g. Schwartz, Rondanini, Bombay Sapphire, Magnum, Unilever.
18 months at Belazu, ingredients supplier to chefs and home cooks. I overhauled the copy and editing process for new product labels and worked with the innovation team to set up a trends & insight facility.